Cookie Policy
Effective Date: 01 January 2025
This Cookie Policy explains how Genposys Technologies Private Limited ("Genposys", "we", "our", or "us") uses cookies and similar technologies on our websites and services (collectively, the "Website"). This policy should be read in conjunction with our [Privacy Policy].
What Are Cookies?
A cookie is a small text file consisting of letters and numbers that is downloaded to your computer, smartphone, or other internet-enabled device when you visit certain websites. Cookies are returned to the originating website on each subsequent visit, or to another website that recognizes that cookie.
Cookies are widely used to enhance the user experience and serve a variety of purposes such as:
- Recognizing your device and remembering your preferences or actions over time.
- Analyzing website traffic and understanding how users interact with the site (e.g., pages viewed, time spent, bounce rate).
- Enabling targeted advertising by tracking browsing behavior across websites.
- Authenticating users and maintaining secure sessions during login.
- Improving website performance and user functionality.
Cookies help websites function efficiently and can provide information that supports website optimization and a personalized user experience.
Types of Cookies We Use
We use the following types of cookies:
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Strictly Necessary Cookies
Strictly Necessary Cookies are essential for the proper functioning of our website. These cookies enable core functionalities such as:
- Setting your privacy preferences
- Logging in securely to your account
- Filling out forms or interacting with protected areas of the website
These cookies are typically set in response to actions taken by you, which amount to a request for services. Without these cookies, certain parts of the website may not function properly.
While you can configure your browser to block or alert you about these cookies, please note that doing so may impact the performance and functionality of the site. These cookies do not store any personally identifiable information (PII).
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Performance and Analytics Cookies
Performance Cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to:
- Count visits and traffic sources
- Identify most and least popular pages
- Analyze how visitors navigate through the site
All data collected by these cookies is aggregated and anonymous, meaning it does not personally identify you. This helps us continuously improve the performance and user experience of our website.
If you choose to disable these cookies, we will be unable to know when you’ve visited our site, and it will limit our ability to monitor and enhance its performance.
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Functional Cookies
Functional Cookies enable the website to offer enhanced features and personalized content. These cookies may be set by:
- Us, to remember your preferences (e.g., language, region)
- Third-party providers, whose services are embedded on our pages (e.g., chat support, embedded videos)
If you disable these cookies, certain functionalities or personalized experiences may not work properly or may be unavailable.
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Targeting or Advertising Cookies
These cookies may be set through our site by our advertising partners. They help build a profile of your interests to show you relevant ads on other sites. Although they do not store directly identifiable personal information, they work by uniquely identifying your browser and internet device.
Note: If you do not allow these cookies, you will experience less personalized advertising.
Use of Cookies on Our Website
We use cookies to:
- Personalize content and ads
- Analyze traffic and site performance
- Provide social media features
- Support website functionality
You may change your cookie preferences anytime via our Cookie Settings. All user data collected through cookies will be purged after the cookie lifespan expires.
We may also share information about your use of our site with:
- Social media partners
- Advertising partners
- Analytics providers
These third parties may combine it with other information you’ve provided to them or collected from your use of their services.
By continuing to use our website, you consent to our cookie usage.
Managing Cookies in Your Browser
You can manage non-essential cookies by adjusting your browser settings. Below are links to browser-specific guidance:
Most browsers accept cookies by default. You can change these settings to decline cookies, but note that this may limit your experience on our site.
To delete cookies already placed on your device, refer to this guide: AboutCookies.org
Web Beacons / Tracking Pixels
We use web beacons (also called tracking pixels) in our emails and webpages to understand:
- Whether a newsletter was opened
- Which content users engage with
This allows us to personalize your experience and send only the most relevant information.
Third-Party Cookie Usage
Google Analytics
Adobe Analytics
Social Media Cookies
Our website includes integrations with third-party platforms like:
- Facebook
- Twitter
- LinkedIn
These platforms may set cookies and collect data when you interact with embedded features (like buttons or login).
Tracking Tags/Pixels used:
- LinkedIn Insight Tag – for conversion tracking
- Facebook Pixel – ad targeting & performance analysis
- Twitter Tailored Audiences – customized advertising
We recommend reviewing the privacy policies and settings on your social accounts to understand what data might be shared.